Univision Communications, a media company serving Hispanic America, has announced a deal that will bring the live stream for select matches from Univision Deportes’ comprehensive portfolio of Liga MX, the most-watched soccer league in the US, directly to fans in English via Facebook Live this season.
Kicking off on February 18th and continuing throughout 2017, fans can stream live Liga MX matches on the Univision Deportes Facebook Page and via Facebook’s Video tab.
“Univision’s unparalleled soccer productions and coverage have always garnered great engagement from not only Spanish-speaking viewers, but English-speaking fans as well. Our Facebook partnership is an exciting opportunity for these fans to experience this great soccer in the language of their choice,” said Tonia O’Connor, chief commercial officer and president of Content Distribution, UCI. “TV options have evolved from broadcast to cable to SVOD. Now Facebook represents the next wave of TV and, given its scale, they are an ideal partner to distribute our Liga MX matches in English.”
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