Originally thought of as a social network mostly geared toward teenagers, now millennials are engaging with Snapchat. In fact, businesses are quickly taking notice of the fastest growing social media site and the many benefits it offers.
Snaplytics, the SaaS company offering Snapchat marketing insights, has released the most comprehensive survey of Snapchat data ever better to understand how brands are using the social site to communicate in a direct form with their followers – without getting too personal.
In a survey of 500 brands with 24,180 Snapchat stories and a total of 217,000 Snaps, the Snaplytics Report finds that organisations are learning how to use Snapchat to reach target audiences in a way that is more ‘at eye level’ and supplies details on the most effective ways to leverage the platform.
“Snapchat is unique because it allows businesses to connect with people in the moment and offer a different brand experience,” said Thomas Cilius, founder and CEO, Snaplytics. “It’s the only social network where marketers aren’t seeing a decline in reach. With 161 million daily active users on Snapchat, brands are quickly learning this is the go-to outlet because it allows them to engage their brand ambassadors and deliver content that really resonates with people, in real-time.”
As brands are still figuring out the best way to incorporate Snapchat into their marketing toolbox, the report offers important data regarding the experience these 500 brands are having with their Snapchat campaigns:
The Report also provides insights, metrics and analysis regarding what brands must consider as they develop their Snapchat marketing strategy:
“It is essential for marketers to be creative and build followers quickly since our research shows that recommendations and calls-to-action made through Snapchat are much stronger than what is accomplished with Facebook or Instagram,” Cilius continued.
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