Brazilian telco Oi says that it has now enrolled more than 1 million quad-play subscribers to its ‘Oi Total’ bundle of fixed line, cellular, broadband and pay-TV service.
Bernardo Winik, Oi’s retail director, told newspaper Globo that the company’s target was to reach 2 million quad-play subs by the end of this year.
Oi Total launched in April 2016, since when some 30 percent of the activations were from customers who never had a company product before. “By reaching one million Oi Total customers we are talking about close to three million activated products. In addition, we experienced a decrease up to 50 per cent in churn when customers choose to have three or more services in one package,“ said Winik.
“Two years ago, we lost one million fixed-line customers. Last year, with this package, that figure fell to 500, 000 and the goal is to continue reducing that loss,” Winik told Globo.
Oi is the relatively new name for Telemar, a major Brazilian telecommunications provider. However, last year Oi filed for the local version of Chapter 11 bankruptcy, and not helped by Brazil’s financial crisis. In June 2016 its bankruptcy filings reported debts of $19 billion.
The economic situation has badly affected pay-TV subscriptions in the country.