Advanced Television

LG eyes TV market share expansion                          

February 23, 2017

LG Electronics has announced the launch of its 2017 Super UHD TV lineup featuring Nano Cell display at its R&D Center in Seoul. Alongside the thin LG Signature OLED TV W first unveiled at CES in January 2017, LG has high hopes that its dual premium strategy for TVs will expand its market share in the global TV industry.

LG Signaturw OLED TV W will be available in Korea and the US starting this month. Super UHD TVs with Nano Cell technology will become available in the weeks to come, while customers in other markets will see both premium products beginning in the second quarter of 2017.

LG Signaturw OLED TV embodies the company’s pursuit of the best possible viewing experience, featuring what it says are the most advanced technologies available in the display industry. The design of the W7 series follows LG’s ‘less is more’ philosophy, stripping away everything to emphasise the beauty of the screen alone.

LG will introduce five 4K OLED TV models in Korea with screen sizes varying from 77/65W7, 77/65G7, 65/55E7, 65/55C7 and 65/55B7. Model details in other markets will be announced locally at the time of launch.

All 2017 LG OLED and Super UHD TVs feature Active HDR to render brighter scenes and greater shadow details when displaying HDR content. Active HDR allows LG TVs to process the picture scene by scene, inserting dynamic data where needed. In addition, 2017 LG TVs support the full palette of HDR formats, including Dolby VisionTM, HDR10 and HLG (Hybrid Log Gamma). This versatility is compounded by the new HDR Effect feature, which processes standard definition content to improve brightness in specific areas and enhance contrast ratio, rendering more precise images.

The latest webOS Smart TV platform helps make LG’s entire lineup of premium TVs user-friendly. LG webOS 3.5 is equipped with enhancements for easier control and faster access when using the improved Magic Remote and the new Magic Link features. Viewers can instantly access their favourite services such as Netflix and Amazon Prime Video by pressing a hot key on the remote control, tapping into a wide variety of stunning 4K programming.

“Our 2017 TV lineup features state-of-the-art display technologies that break the boundaries of TV viewing,” said Brian Kwon, president of LG Electronics Home Entertainment Company. “This year, we will continue to extend the premium TV market with a dual premium strategy based on our unrivalled OLED TVs and ground-breaking Super UHD TVs with Nano Cell display. With these innovative TV products, our customers will be able to enjoy the best home entertainment experience that the industry has to offer.”

Categories: Articles, Connected TV, Equipment, OTT, OTT, UHD, Ultra-HD/4K