Advanced Television

Spain’s TV duopoly remains strong

February 23, 2017

From David Del Valle in Madrid

The FTA TV duopoly of Mediaset and Atresmedia remains strong in Spain, with the groups controlling a combined 85.4 per cent of the TV ad share.

The latest figures from Infoadex reveal both took €1.811 billion out of the total €2.122 billion TV ad revenues in 2016, up 5.5 per cent. Only €100 million went to other TV channels with nationwide coverage. Regional TV stations took €126.9 million, down 4.1 per cent whereas pay-TV channels registered €81.4 million, up 13.3 per cent.

Mediaset, operator of Tele 5 and Cuatro among others, was the market leader with ad revenues reaching €918.5 million, up 5.2 per cent. Atresmedia, operator of Antena 3 and La Sexta, among others, netted €893 in ad revenues, up 5.6 per cent.

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