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Ampere: “Snapchat will change viewing behaviour”

February 27, 2017

Research from Ampere Analysis shows that Snapchat is unlike any other social media video platform in the audience it attracts and the way it impacts viewing behaviour, offering some clue to the huge valuations being placed on the platform for its impending IPO. Snapchat (and to a lesser degree, Instagram) deliver

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Categories: Articles, Consumer Behaviour, Markets, Mobile, Portable Media, Research, Social Media