New Zealand multi-play operator Spark has agreed an exclusive partnership with Netflix that gives Spark broadband customers a subscription to Netflix’s Standard plan for one year when they sign up to a 24-month Unlimited Data Spark broadband plan. This is the first time that Netflix has been bundled with broadband in New Zealand.
Recognising that long gone are the days when New Zealanders had no choice in the way they watched TV and video, and that many households now use a combination of entertainment services such as Netflix and the telco’s IPTV service Lightbox to access all the hit shows and movies they love, Netflix will sit alongside Spark’s current Lightbox offer.
“In combination, these highly desirable content streaming services mean you get an incredible entertainment package bundled with your Spark broadband,” declared Jason Paris, CEO for Spark Home Mobile and Business. “By bringing Netflix and Lightbox under the same roof, we make it easier for our customers to access the content they want to watch, when they want to watch it.”
“We know that our customers love Netflix and Lightbox. We’ve just announced that Lightbox is now approaching 250k subscribers and we already see the popularity of Netflix in New Zealand – around a third of the data over our broadband network on an average evening is customers streaming Netflix and Lightbox.”
“Our business model is changing; we are no longer simply a traditional telco. We’re growing our platform approach with a range of providers, providing a mix of digital tools to support our customers’ lives.”
“This partnership is a step on the road toward Spark becoming a go-to destination for media and entertainment. Our ambition is for Spark to become a preferred content provider for New Zealanders, delivering a range of potential content (from TV and video, to sport and so on) and a simple way to access the content that most interests them.”