Telstra, Ericsson deploy LTE-Broadcast in Australia
February 27, 2017
Telstra together with Ericsson have announced the upcoming deployment of LTE-B enabled in Telstra Media services and continued investment for the national roll-out of LTE-B in 2017 and beyond.
Telstra is committed to leveraging the 3GPP standards capability LTE-B offers, to further enhance the mobile video customer experience, to differentiate our customer value proposition and to aid in customer retention and acquisition over the long term.
Telstra’s LTE-B offering will be launched in 2017 enabled in existing Telstra Media services, as well as a 24×7 linear streaming channel, and will initially be available on select Samsung devices.
Telstra is working with Ericsson to ensure its network is ready for launch. Telstra’s Group Managing Director Networks, Mike Wright, said “99 per cent of Telstra’s 4GX sites are already LTE-B capable, with the intention to have nationwide enablement and coverage for LTE-B by 2018. Telstra’s LTE-B product roadmap will include 24 x 7 linear streaming, live sports coverage beyond stadiums, pre-loading of popular content, news clips and games highlights. We plan on enabling LTE-B across many devices, and are excited to deliver an enhanced mobile experience to our customers.”
To ensure a consistent experience and efficient cost model across Telstra’s network, Telstra is also investing in Session Continuity and Dynamic Switching (otherwise know a Multicast Operation on Demand or Mood) capability, and is working towards introducing this capability in its network by November 2017.