Advanced Television

Ascendon powers TalkTalk TV storefront

February 28, 2017

Digital services monetisation specialist CSG Systems International has confirmed that its Ascendon digital services platform will power new ways for UK quad-play operator TalkTalk TV customers to view, browse, rent or buy a wide range of video content, whether at home or on-the-go.

TalkTalk chose Ascendon to further elevate its TV offering as a competitive digital service, aligned with consumer demand for access to video content anytime, anywhere, across devices.

Ascendon will provide an intuitive app-based storefront and other services that will allow consumers to access titles from TalkTalk TV’s video product catalogue through the set-top box or mobile devices.

“This is an exciting new partnership for TalkTalk TV and one that will enable us to accelerate our mobile viewing offering,” declared Aleks Habdank, Managing Director of TalkTalk TV. “The integration of the Ascendon platform complements a number of recent innovations aimed at delivering a faster, more intuitive and seamless TV experience. We led the market by being the first provider to roll out the Next Generation YouView upgrade, which over 50 per cent of our customers are already enjoying, and earlier this month, TalkTalk was named TV Provider of the Year in a public vote. We’re looking forward to customers being able to enjoy even more of the entertainment they love, whenever and wherever they want, both in and out of the home.”

TalkTalk TV’s new approach to its video services will leverage the Ascendon platform to create recurring revenue streams through merchandising models such as season passes and box sets.  The platform allows for future growth to deliver a unified quad-play experience to the end customer by uniting previously siloed service lines.  In addition, the platform will integrate with TalkTalk TV’s existing infrastructure to complete fulfilment and provisioning of services.

“For CSPs, Ascendon can bring new, digital services to market quickly, while moving their operations purposefully toward a business model that dramatically reduces operational expenses, fully digities front and back offices, and unites a portfolio of services into a single customer relationship,” said Kent Steffen, president of global OTT business at CSG International.

The addition of Ascendon marks the latest step in TalkTalk’s ten-year partnership with CSG that spans billing, data mediation, interconnect and other services. TalkTalk’s purchase of Ascendon includes the Internet TV category of solutions, which will streamline the TalkTalk TV viewing experience both on the set-top box and a through a new, optimised mobile app

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