At the Mobile World Congress, Discovery Communications announced it has created a new exclusive Olympic Games partnership opportunity for mobile operators to deliver every moment of the action to their customers through the launch of the first “Official Mobile Broadcaster” product.
As the exclusive TV and multimedia rights holder for 50 countries and territories in Europe for the 2018 through to the 2024 Olympic Games, Discovery Communications and Eurosport are utilising their own free-to-air, pay TV, digital and direct-to-consumer services as well as striking broad partnerships with other big distributors across Europe to bring the Olympic Games to more viewers and across more screens than ever before.
The “Official Mobile Broadcaster” designation will give mobile providers the exclusive opportunity to co-brand with the Olympic Rings and offer their customers anytime access to all the action. The service will be customised to drive engagement, with an operator-branded 24/7 channel featuring the best of the Olympics including real time highlights and all the latest news, in addition to exclusive on demand content, and the ability to leverage this content to activate fans and communities on social. All this will be available before, during and after the Olympic Games.
Jean-Briac Perrette, President and CEO, Discovery Networks International, said, “For more than 30 years, Discovery has worked with the best partners to provide premium video content for every person, on every platform. Sports are particularly powerful in a mobile environment as we are witnessing with the growth of our direct-to-consumer sports streaming service, Eurosport Player. We are excited to form new partnerships with mobile operators to make the Olympic Games more accessible and engaging for a mobile-first audience.”