Netflix, Amazon backing higher-res tech
March 10, 2017
Amazon and Netflix are not only acquiring documentaries and films, but are also heavily involved in producing their own content using UHD technologies, according to a white paper – 4K TV and UHD: the whole picture – released by critical information, analytics and solutions specialist IHS Markit ahead of Cable Congress 2017.
Subscription Video on Demand (SVoD) services have among the lowest revenue per hour of content viewed and of paid content services, making premium content a greater investment. While films comprise the largest number of UHD titles, TV series offer a better return on hours of content viewed per dollar invested, the IHS Markit white paper said.
In the UK, Netflix offers 63 UHD titles. Amazon Prime and Amazon Instant have 28 and Sky has 26. “Online video producers generally offer a broader range of UHD genres than traditional pay TV platforms,” said Jonathan Broughton, senior home entertainment analyst, IHS Markit. “To compete, the budgets have grown dramatically to fulfil their ‘blockbuster’ needs. We are now seeing TV drama budgets around the same levels as major theatrical releases. This means that more expensive production methods involved in UHD make up a smaller proportion of the total budget.”