Analyst: Chinese SVoD market huge growth potential


According to Michael Boreham, Senior Consultant at Futuresource Consulting, SVoD uptake in China is being driven by the younger consumer group, with the market having huge potential for growth driven by the desire for premium content and as the generational shift in consumer behaviour adopts SVoD as the norm.

In Boreham’s study – The Cultural Revolution – The Rise and Rise of Legal Online Video in China he says

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