France: Catch-up TV revenues at €105m in 2016
March 24, 2017
From Pascale Paoli-Lebailly in Paris
Catch-up TV ad-generated revenues in France rose from €90 million in 2015 to €105 million in 2016. The number of videos viewed increased by 27.1 per cent to €6.5 billion, according to the annual replay TV survey findings from funding organisation CNC.
October 2016 set a TV catch-up record with 585.,9 million hours viewed over the month vs 538.5 million in average per month.
Around 120 TV channels now offer a replay TV service with an average of 60 per cent of their programmes, (90 per cent for France Télévisions) available. In 2016, 20,597 hours in average were accessible each month on FTA national DTT networks.
CNC reports that that 54.7 per cent of broadband subscribers watch catch-up television at least once a week. Among this audience, 76.2 per cent watch videos via a TV set, with followed by computer and mobile devices.
TF1 is the most watched catch-up TV network (62 per cent), ahead of M6 and France 2, with entertainment shows being the most popular genre requested, ahead of youth programming and drama series.