Italy has seen a growth of DTH viewers in recent years, going up from 8.1 million in 2014 to 9.4 million in 2016.
The DigitalTrends market survey, conducted by Ergo Research, which polled 4,000 users, also showed that 2.2 million Italian homes have swapped DTT in favour of DTH.
The potential user base of those who are interested in free-to-air DTH has risen by 37 per cent, to 2.23 million households.
Contributing to the growth in interest in DTH has been FTA satellite platform TivùSat, backed by Italy’s major broadcasters including RAI, Mediaset and La7.
The survey also estimates that the number of TivùSat users is set to increase by around 600,000 units by the end of 2017.