AMC Networks International (AMCNI), a subsidiary of AMC Networks, has appointed Géraud Alazard as Senior Vice President of Marketing. Promoted from the position of Vice President of Marketing for AMC Global and SundanceTV Global, Alazard now has responsibility for all AMCNI portfolio brands including AMC Global, SundanceTV Global and locally recognized channels in various programming genres in more than 140 territories and countries worldwide. Based in New York, he will continue to report to Ed Palluth, Executive Vice President, Global Distribution, AMC Networks International.
Palluth commented, “As we continue to enjoy outstanding growth around the world, bringing AMCNI’s globally renowned, high quality programming to more and more viewers, I’m very excited to see an executive of Géraud’s calibre apply his expertise across our entire portfolio of brands. As an accomplished strategist with a wealth of experience, Géraud’s particular skill in identifying innovative global and local marketing opportunities will see him play an expanded role in our rapid expansion.”