The total number of subscribers to the 100 television services in the informitv Multiscreen Index rose by 4.03 million or 0.93 per cent in the last quarter of 2016. Sixty-one of the 100 services in the Multiscreen Index reported net subscriber gains in the quarter, compared to 67 in the same period the previous year.
“While the subscriber numbers for some services in the Americas are flat or falling, we are still seeing growth in other regions, with cable and satellite remaining robust worldwide,” said Dr William Cooper, the editor of the Multiscreen Index, which also tracks the availability of services on screens other than the traditional television.
“Eight-eight of the 100 services offer some form of multiscreen access, now available to 90 per cent of homes subscribing to services in the index,” said analyst Dr Sue Farrell. “The adoption of multiscreen viewing is much lower, although the next generation of online services is now aiming at a new generation of video viewers.”
The Multiscreen Index comprises 100 leading multichannel television and video services that collectively account for around 420 million subscribing homes worldwide. The index provides an industry benchmark of the relative performance of television service providers against which customer gains or losses can be measured.