Ericsson has created the foundation for all IP and cloud native delivery models with the launch of Ericsson MediaFirst Management Controller and Ericsson MediaFirst Encoding Live 8.1.
The fully virtualised processing solution, which makes its debut at NAB Show 2017 in Las Vegas, enables operators to capitalise on consumer demand for new services in areas such as UHD, virtual and augmented reality, along with new revenue generating opportunities like dynamic ad insertion.
Operating on any platform including pure software, common off the shelf (COTS) server hardware, private and public cloud, the flexibility breakthrough addresses complex configurations by taking control of all processing elements, using a service-based approach that secures operations and optimises service quality.
Elisabetta Romano, Vice President and Head of Media Solutions, Ericsson, says: “We are making it easier to monetise services and drive down processing delivery costs throughout the entire content lifecycle. Management Controller and Encoding Live 8.1 are pivotal enhancements to MediaFirst Video Processing, the media industry’s most complete video processing solution. With these launches, Ericsson simplifies operations for content owners, broadcasters and service providers by enabling the move to complete virtualisation across the media processing delivery chain.”