Advanced Television

Grey Juice Lab enters US VoD market

April 19, 2017

Grey Juice Lab is entering the US VoD market with the opening of a new office in Los Angeles. The company, which builds, curates and manages tailored VoD services for operators across the globe, will kick off its move to the US with a presence at the NAB Show next week.

The new office is under the direction of Grey Juice Lab’s Founder and CEO Mihai Crasneanu. It aims to better serve the company’s existing client base whilst capitalising on the growing need for greater content diversity and differentiation in the US VoD market.

Crasneanu said, “When it comes to video, it really does pay to be different. But we’re not currently seeing a lot of differentiation in the US market among the VoD services provided by the telecom and cable operators. How do you build an attractive service when your customers have instant access from any device to Netflix, Amazon, Hulu, iTunes and the likes, and every MVPD offers the same catalogue? You need to think strategically about your audience and segment the services you want to offer them based on the universe of content available not only in the US, but worldwide. More importantly, you need to know how to access that universe of content to craft a tailor-made service that attracts and retains subscribers.”

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