Nielsen is formally adopting Gracenote IDs as standard content identifiers across its audience measurement solutions. Standardisation of Gracenote IDs within Nielsen’s measurement products will tie together all related media and power more effective cross platform buying and planning.

Gracenote’s market leading IDs link together video, music and sports content across television, digital, and radio and help power advanced search and intuitive user experiences. These unique alphanumeric content identifiers for linear TV, VoD, and OTT underpin the national and local programming guides.

By binding the Gracenote IDs to all watermarks and signatures within its measurement, Nielsen will help clients map and measure content wherever it lives. The IDs will fuel the cross media linking of metadata for Nielsen’s Total Audience Products.

“Implementing Gracenote IDs as standard identifiers is a vital step forward toward creating a more automated, efficient, and accurate measurement process regardless of where the content or ad is consumed,” said Kelly Abcarian, SVP of Product Leadership at Nielsen. “Weaving Gracenote IDs through all Nielsen audience measurement services is part of our ongoing commitment to delivering products that provide tangible benefit to our clients and the market at large.”

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