IBC has launched IBC365, a new online community platform and weekly e-bulletin that will share IBC’s business knowledge and insight throughout the year.
As part of IBC’s remit to be run “by the industry, for the industry”, the organisation recently commissioned extensive independent research to take the pulse of the broadcast and media industry and pinpoint areas where IBC could offer greater value to 1,700+ exhibitors and 55,000+ visitors of the IBC Show in Amsterdam in September. A key finding of the research was a desire for more IBC-generated industry insight outside of show time.
IBC Chief Executive Michael Crimp said: “For several years IBC stakeholders have asked for access to the wealth of knowledge generated by our wide range of industry experts. IBC365 enables us to deliver this invaluable market information and high quality content whenever and wherever it is needed. This will also allow us to reach out to new markets and draw them into the IBC community.”
In addition to serving the broadcast and media community, the research also identified a number of key adjacent markets such as Cloud, AR/VR, Mobile, IoT, Social Networks, Artificial Intelligence and Telcoms, which would benefit from IBC’s industry expertise.
IBC365 is live now with hundreds of articles and videos, including industry trends, executive interviews, thought leadership, technology papers and sponsored content across Production, Content Management, Delivery, Consumption and Technology Advances. Commissioned content specifically aimed at adjacent markets will engage them more fully with IBC. The editorial output of IBC365 will also align with the themes, sessions and speakers at IBC2017.