J:COM pay-TV subscribers are enjoying enhanced, web-like VoD experiences on their existing set-top boxes, thanks to the first deployment in Japan of transformative cloud-based technology.
J:COM has used the cloud to reimagine the VoD interface and enable expedited content discovery, a key factor in driving take rates for on-demand content. The new experience includes faster, more nimble responsiveness; a larger, more informative display; and the ability to personalise searches – without changing the equipment in consumers’ homes.
“The user interface is the customer’s point of entry to our on-demand library,” said Masaaki Agaya, General Manager, Service Planning Division for J:COM. “The power of the cloud has enabled us to offer our subscribers a next-generation UX that overnight is opening the door to engaging new viewing experiences on the same familiar set-top boxes.”
J:COM is using cloud virtualisation technology from ActiveVideo® to add new functionality to its existing set-top boxes. ActiveVideo CloudTV GuideCast enables pay-TV operators to augment current STB functionality by making the user experience independent of device CPU speeds, memory size and graphics capabilities.