Advanced Television

Report: How advertisers are using Addressable TV

April 25, 2017

Addressable TV advertising has doubled in the past year, according to various industry sources, thanks in large part to an influx of advertisers that are placing targeted ads for brand awareness as much as for sales promotion – the value most readily ascribed to the medium.  And now they want more.

A study by Advertiser Perceptions finds

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Categories: Ads, Advertising, Articles, Broadcast, Markets, Research, Targetted