AppNexus, the independent advertising technology company, has announced new capabilities to help advertisers and publishers reach and monetise their audiences on connected TV. To continue to reach consumers as they shift viewing patterns from traditional linear TV to digital video, AppNexus’ video solution now supports advertising buying and selling on digital long-form content, including TV and film.
“The world is changing quickly,” said Eric Hoffert, SVP Video Technology, AppNexus. “Connected TV households increased 65 per cent between 2014 and 2017, and 10 per cent of TV viewing is now on these devices, per reports from the IAB and Nielsen. As consumers increasingly cut their cords and digital video becomes mainstream, publishers can’t afford to miss out as advertising dollars follow viewers to digital devices like connected TV. AppNexus is investing in video technology to help advertisers target their audiences in these new environments and help publishers profit in this shift to online video.”