Viacom International Media Networks’ (VIMN) MTV has announced the launch of a new MTV Play mobile app in the Netherlands and Belgium. MTV Play is part of Viacom’s suite of mobile applications for its core brands, giving audiences on-the-go access to a VoD content library and market-by-market brand exclusives. This marks the first Play Plex launch for the MTV brand in Europe. Additionally, on May 8th MTV will exclusively debut a full episode of the second season of the hit series, Ex on the Beach: Double Dutch, on MTV Play, 6 days ahead of its linear premiere.
‘We have had great success with our Play Plex apps around the cluster,’ said Raffaele Annecchino, President and MD of VIMN Southern and Western Europe, Africa and Middle East, ‘Our Nickelodeon Play app is already active and embraced by fans around the world including in the Middle East through our partnership with OSN, and in Portugal thanks to NOS. I look forward to continuing to working with more distributors to demonstrate the value of the Play Plex apps platform and expand our multiplatform offering, especially for this generation of digitally native audiences.’