The Grand Tour was the VoD title with the most buzz in the quarter to March, according to the latest Global On Demand Report from Parrot Analytics. It is the first non-Netflix show to rate this way.
Parrot analyses the demand for 30 recent popular US digital titles across 10 markets, based on the application of artificial intelligence to ‘expressions of demand’ across social media, fan sites, peer-to-peer protocols and file-sharing platforms.
It says the top shows in the US in the three months to March were Stranger Things, with 10.5 million average ‘demand expressions’ and The OA, with 9.1 million – both from Netflix. Amazon’s The Grand Tour and The Man in the High Castle came third and fourth.
Overall, 16 of the top 30 titles came from Netflix, while Amazon accounted for seven and Hulu for four.
In the UK The Grand Tour led the way with 6.3 million expressions of demand. In Germany, Amazon occupied the top two slots with The Grand Tour and The Man in the High Castle. Japan also saw The Grand Tour top the list.
In France, Orange is the New Black led the way followed by Black Mirror, Stranger Things and House of Cards, all from Netflix, with The Grand Tour coming in sixth.
In Russia, Black Mirror topped the list, followed by The Grand Tour.