Results from a survey commissioned by Penthera, a creator of download-to-go (D2G) software for streaming video services, confirm that consumers see D2G as a valuable enhancement to streaming services.
Among the findings:
“It is obvious that download-to-go enhances the consumer experience, and the survey results show that consumers will reward streaming services that offer it with more subscriptions and decreased churn,” said Dan Taitz, Penthera’s COO. “Download-to-go usage we see today is impressive given it has only recently become a standard feature of leading streaming video services and it is poised to grow as more video services add and market the feature.”
“The quickening pace of our company’s growth confirms the survey’s conclusion – download-to-go is a high-value proposition for streaming video services,” noted Michael Willner, Penthera’s CEO. “The importance of download-to-go will grow along with the expansion of smartphone penetration and mobile video consumption. Every year, more consumers watch more video on mobile devices, and every year the quality and quantity of both the devices and the video improves. These trends place enormous stress on the Internet and create challenges for the streaming video industry and its customers. Download-to-go helps address those challenges.”