Viacom and multi-play operator Altice USA have agreed a multi-year partnership that includes advanced advertising and content distribution agreements.
The pair will create what they describe as an “unprecedented, industry-leading partnership” that combines Altice USA’s audience data, multi-screen advertising platforms, measurement and analytics capabilities with Viacom’s advanced advertising offerings to deliver local and national advertising across multiple screens, including TV, mobile, tablet and desktop.
The content distribution arrangement includes an early carriage renewal of Viacom’s premier networks in the Optimum system and the return of a number of Viacom networks in Suddenlink systems, as well as additional rights for the distribution of multi-platform, digital and next-generation Viacom content including select virtual reality and 4K for Altice USA’s current and future customer offerings. Viacom’s networks include Nickelodeon, Comedy Central, MTV, BET, Nick Jr., VH1, Spike (which will be rebranded as the Paramount Network in 2018), TV Land, and CMT, among others.
“We are delighted to extend and strengthen our successful relationship with Altice USA, ensuring that loyal fans across the country will have access to Viacom’s must-see content,” declared Tom Gorke, Executive Vice President, Content Distribution at Viacom. “These agreements demonstrate our commitment to collaborating on next-generation solutions that provide a better experience for viewers and exciting new business opportunities for our partners. Altice USA has a strong growth strategy, fuelled by the delivery of outstanding content on an outstanding network, and we are proud to play a role in their next chapter.”
“We are pleased to establish a new partnership between Altice USA and Viacom,” added Michael Schreiber, Chief Content Officer, Altice USA. “Our joint efforts to find flexible and creative solutions will benefit Altice USA’s customers as we look to provide the best video experience in our markets, build on our innovative data-driven advertising capabilities, and provide our customers with access to Viacom’s marquee programming.”
Terms of the deals were not disclosed.