China: Teletubbies, Youku deal
May 30, 2017
DHX Media, global children’s content and brands company, is expanding its global reach through a deal with Youku, one of China’s most popular streaming platforms, to launch its new Teletubbies series in the country.
Youku will deliver seasons one and two of the pre-school series to Chinese audiences via SVoD and advertising-supported VoD services. Season one will premiere in the territory on June 1st 2017, with season two to follow at a later date.
Youku is China’s leading digital entertainment platform. Youku is committed to building an expansive multi-screen entertainment and media ecosystem for the global Chinese audience. Covering 580 million monthly active devices, Youku’s content is accessible across multiple screens making it one of the top internet entertainment and media destinations in China.
Josh Scherba, EVP Distribution and Content at DHX Media, said: “China is a major market for the new Teletubbies as we continue the global rollout of the brand. We are delighted that leading digital platforms continue to license more of our kids’ programming. Youku is ideally suited to deliver the new series to Chinese audiences. The show will be available across all devices, building on the tremendous legacy that these four lovable characters have in China.”