Vimeo has announced a number of enhancements to its Business membership, including the introduction of interactive video cards, a mobile-first tool designed to help marketers and video professionals drive viewer engagement. Cards, which are available on Vimeo’s embeddable video player, can be set to appear at any point during playback and provide supplementary information or links to a custom destination. Additional features released include customisable end screens and extended email capture, all aimed to provide Vimeo members with greater control when interacting with their audience.
“Quality continues to be our top priority at Vimeo and our video interaction tools are designed to feel as native, unobtrusive and engaging as possible,” said Anjali Sud, General Manager and Senior Vice President, Creator Platform. “We also accounted for the fact that the majority of video views occur on mobile and are excited to introduce a complete, mobile-optimised solution with our new cards.”