Over half of Dutch viewers are binge-watchers
June 5, 2017
Over half (57 per cent) of TV viewers in The Netherlands binge watch, viewing multiple episodes of a TV show in rapid succession, according to a study from Telecompaper’s Consumer Panel.
The number of Dutch people who binge watch rose 9 percentage from Q1 2014 to Q1 2017.
Downloading is becoming a less popular way to binge watch. Only 7 per cent of panel respondents said they have downloaded a TV show over the past six months in order to binge watch. In Q1 2014, this was at 14 per cent.
Streaming video content in order to binge watch, however, is growing rapidly, due to services such as Netflix and Videoland. The growth of streaming as a way to binge watch rose from 3 per cent 2014 to 24 per cent this year (so far). Recording TV shows has also become more common, helped by increased recording capabilities of cloud media players. Women binge watch more than men Women are more likely to binge watch than men.
The percentage of binge watchers is largest among those in their 20s.