Sharp is suing business partner Hisense, claiming the Chinese manufacturer is putting its name on low quality TVs.
Hisense makes TV sets using the Sharp brand-name following a deal it signed with the company in 2015. But Sharp says the TVs bearing its name has broken US rules on electromagnetic emissions and that Hisense had made false claims about picture quality.
As well as accusing the Hisense-made TV sets of breaking emission guidelines, Sharp said the devices also broke Federal Trade Commission rules on pictures sizes and did not meet wider industry standards covering device safety. Sharp’s legal papers stated its brand was at risk of being “destroyed” by the “shoddily manufactured” TV sets by the time the five-year deal ended. It thus wants Hisense to stop using the Sharp name henceforth.
Hisense has “categorically” denied the claims made in Sharp’s court papers and it looks forward to presenting its case in Court.