In a 13-country study by Ampere Analysis, Turkish Internet users are revealed as prolific smartphone viewers of online video content. More than three quarters (76 per cent) of respondents in Turkey view online video on their smartphones compared to an all country average of 58 per cent. More than four in ten (43 per cent) Turks view online video daily on their smartphones, significantly ahead of the global average of just one quarter (25 per cent).
Tablet viewing is also high in Turkey. Almost one fifth (19 per cent) of Turkish Internet users view online video daily on a tablet compared to 15 per cent of respondents globally. Viewing via a computer is another area where Turks buck the global trend. Eight in 10 (81) per cent, of Turks watch online video via a computer compared to 64 per cent of respondents in all countries.
Richard Broughton, Research Director at Ampere Analysis, says: “Turkish internet users enjoy accessing online video content and are using a variety of devices to enable them to do so throughout the day. With 97 per cent of Turkish internet users living in a household in which someone owns a smartphone, smartphones are the clear ‘go to’” device for accessing online video content. But we also see an unusually high level of viewing via the computer – largely reflecting lower uptake of other connected device types such as streaming boxes or sticks. Meanwhile, the prevalence of strong local streaming services from telcos, widespread usage of social video, and the strength and importance of locally-produced content, means that services such as Netflix and Amazon have a lot of work to do to gain traction among Turkish consumers.”