TiVo: “Recommendations key for content discovery”
June 15, 2017
TiVo has published the 17th edition of its quarterly video trends report (previously the Digitalsmiths Quarterly Video Trends Report), including insights on pay-TV vs OTT user experiences, live sporting event viewing via social media, ideal price per channel for à la carte cable/satellite offerings, and more.
Based on a survey of more than 3,000 consumers, the report covers key quarter-over-quarter and year-over-year trends. Highlights include:
Content Discovery: Recommendations Are Key
TiVo’s analysis revealed content recommendations positively impact the perceived value of pay-TV providers’ content discovery experiences. With nearly three out of four survey respondents who use recommendations services from their providers indicating the ease with which they can find something to watch, TiVo’s report findings validate the importance of and need for this integral functionality.
Live Sporting Events and Social Media Streaming: A Perfect Fit
When it comes to sports discovery, 34.3 per cent of survey respondents said they are “always” or “sometimes” frustrated when trying to find their favourite teams or sporting events, in general. This presents an opportunity for social and OTT services to the detriment of pay-TV providers, especially as streaming services become more of a mainstream medium for viewing sporting events.
Rethinking the $80+ Cable/Satellite Bill
Finally, it’s no surprise 77.3 per cent of survey respondents only want to pay for only the channels they watch — a slightly higher response q/q and y/y. In the US, the average price respondents will pay for the top 20 channels is $28.31 (a 14 per cent decrease over two quarters), while in Canada, the average price respondents will pay for the top 20 channels is $25.56 (a 20.1 per cent decrease over two quarters). Could the significantly lower cost of services such as SlingTV, PlayStation Vue and Hulu with Live TV be forcing consumers to rethink their current cable/satellite bills?