Advanced Television

Study: Video streaming quality affects viewer loyalty

June 21, 2017

Cloud delivery platform Akamai Technologies has released new research demonstrating how quality of video resolution and playback affects viewers’ engagement with and loyalty to OTT video streaming services. Conveyed through advanced biometric measurement tools including facial coding and skin conductance, the findings underscore the importance of delivering consistent, high-quality video across any OTT business model.

According to the study

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Categories: Articles, Broadcast, Catch Up, Consumer Behaviour, OTT, OTT, Premium, Research, VOD