As browser vendors demand changes to video player formats, broadcasters across Europe are having to make the switch over from legacy systems over to HTML5-EME. Adobe Primetime is well positioned to solve this challenge, offering an end-to-end solution ideal for partners looking for seamless completion, rapid turnaround and fantastic service – with Channel 4 marking Adobe Primetime’s first partner in EMEA.

Here, Adobe talks to Andy Bell, Chief Engineer of Channel 4 to find out why he selected Adobe Primetime to be his partner of choice for such an important back-end challenge.

Read the Q&A here

Other posts by Nick Snow:

1. Nepo babies fight for control
2. Paramount 2.0
3. The law is the law?
4. Paramount ‘location, location, location’
5. Ride to thrive
6. Here isn’t the news
7. Paramount end game?
8. 2024, less will be more
9. AVoD: A Very Onerous Deal?

Categories: Press Releases