Advanced Television

Ericsson: Consumers expect AR/VR to merge with reality

June 22, 2017

Ericsson has published its latest ConsumerLab report – Merged Reality – revealing insights into how consumers expect virtual reality (VR) and augmented reality (AR) to merge with physical reality, and that 5G will be a key technology for such experiences to become mainstream.

The report reveals

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Categories: Articles, Consumer Behaviour, Equipment, Research, VR