The revamped app and web version of online video portal Dailymotion, now under Vivendi’s control, will be launched on July 5th in France and July 25th for the rest of the world. The dates were announced at the Cannes Lions Advertising Festival by Dailymotion CEO Maxime Saada.
Originally slated for April, the updated Dailymotion has enhanced intuitiveness and will focus on original content in live and short formats, specifically targeting the 25-49 demographic.
The platform “aims at becoming the favourite destination for users eager to discover the not-to-be-missed videos linked to news, sports, music and entertainment,” according to Saada.
Dailymotion aims to differentiate itself from YouTube by promoting premium and added-valued videos (rather than user generated content) coming both from Vivendi’s entities such as Canal+ and Universal Music Group and from independent medias like CNN and Vice Media. Two specific partnerships have already been concluded with the US groups.
Videos will remain free to viewers, monetised with advertising.
Formerly owned by Orange, which still retains 10 per cent, 90 per cent of Dailymotion was acquired by Vivendi in 2015 for €280 million. Since then, and after the departure of its founders and of many collaborators, the platform has been working on this renewed version. It plans to employ around 400 people by the end of this year, half in France.
Dailymotion claims an audience of 300 million unique visitors per month, including 130 million in the EMEA countries, a 40 per cent decrease over the last 18 months.