Amazon to charge $2.8m for NFL streaming ad packages
June 23, 2017
Having acquired the rights to stream Thursday night NFL games, Amazon is reportedly set to charge $2.8 million (€2.5m) for ad packages.
The online giant has the right to sell 10 x 30-second commercial blocks per game, as part of its deal to stream 10 NFL contests during the upcoming season. In addition to the commercial blocks, Amazon is also allowing advertisers to run their ads on Amazon.com throughout the season.
“We are offering a range of options at various price points, depending on advertiser objectives,” Amazon representative Kristin Mariani told Reuters. Amazon did not address specifics regarding its advertising packages.
Twitter reportedly paid $10 million to stream 10 games last year. Amazon reportedly will be paying $50 million for the 10 games this year.