HD in LatAm to reach 60m+ pay-TV subs in 2022
June 30, 2017
HD subscribers continues to grow significantly into the pay-TV market in Latin America. Following research conducted by Dataxis, the penetration rate of HD over the total pay-TV subscribers reached 37.5 per cent. The last update for the first quarter of 2017 estimates a penetration of 39.2 per cent, confirming a net progression. Dataxis forecasts that it will reach 68.4 per cent in 2022.
HD expansion is driven by two main factors, firstly, the overall progression of digital television subscribers (85 per cent of the total subscribers in 2016 and projected 94 per cent in 2022) and secondly, the growth of the installed base of HDTVs. Dataxis estimated that 54.4 per cent of Latin American homes with television had a HD screen in 2016, and forecasts it will arrive at 75.9 per cent by 2022.
Dataxis’ analysis underscores different levels of HD progression in different countries of the region, even among the most advanced economies. Thus, countries that are above the regional average in 2016 are: Puerto Rico, Brazil, Chile, Panama, Colombia and Costa Rica. On the other hand, a group of countries is below the penetration of 20 per cent, namely: Dominican Republic, Mexico, Guatemala, Nicaragua and Venezuela.