LatAm pay-TV growth less than 1% quarterly
July 3, 2017
According to a quarterly update of Dataxis’s global database, Latin America and the Caribbean reached 72.6 million pay-TV legal subscribers for the first quarter of 2017. The figure shows a growth of 0.2 per cent compared to the previous quarter and the region adds four consecutive quarters with growth rates below 1 per cent.
DTH is the leading technology in Latin America with 50.4 per cent of subscribers while cable TV systems account for 45.9 per cent. Although IPTV has only 2.5 per cent of subscribers, it is the technology with the highest year-on-year growth with 35 per cent. All digital technologies have already reached 87.1 per cent of pay-TV households.
The three main pay-TV groups account for 55 per cent of Latin American subscribers. The ranking is led by America Móvil, followed by DirecTV (AT&T) and Televisa Group.