In a sign that broadcasters are increasingly keen to expand their transmissions beyond the established Middle East DTH duo of Arabsat and Nilesat, comes news that Turner Broadcasting’s Cartoon Network Arabia has signed with YahLive on its MENA beam. CNN has been on YahLive since 2014.
Viewers across the Middle East and North Africa (MENA) will soon be able to access popular free-to-air animated kids’ programmes, including original Cartoon Network Studios productions, such as Ben10, The Powerpuff Girls, The Amazing World of Gumball, Adventure Time and more.
Commenting on the growing collaboration with Turner, Sami Boustany, YahLive CEO said: “We are delighted and honoured to further expand our relationship with Turner. Our organisations first joined hands in 2012 and since then we have been working together to bring content people want to see to their television screens. Adding Cartoon Network Arabic to our MENA beam is in line with our vision of becoming the satellite broadcasting platform of choice for both broadcasters and viewers.’’
“North Africa region is a key focus for us and we are consistently looking to enhance our bouquet. Currently our viewers can enjoy a diverse mix of channels such as France 24, Abu Dhabi TV, Canal Sport, Face TV, Nay TV and Fashion One 4K on YahLive. We have also added over 50 TV channels to our offerings this year and we are working closely with regional broadcasters to ensure that our audience have access to their preferred, popular channels,” added Boustany.
Tarek Mounir, Vice President and General Manager of Turner in Middle East, North Africa, Turkey, Greece and Cyprus added: “We are glad to extend our partnership with YahLive to offer international and local quality content to our viewers across the region. This agreement is step forward in strengthening our market presence and we are confident that YahLive’s demonstrated success and industry knowledge will allow us to reach out and engage with new regional audiences and introduce them to our leading TV channels including Cartoon Network Arabic and CNN International.”