Prime Focus Technologies (PFT), the technology arm of Prime Focus, is pleased to announce their continuing expansion with a new office in Sydney, Australia, to provide an increased level of local support for customers in the region.

The company is also announcing the appointment of Graeme Whineray to be the Director of Sales for ANZ region. Prior to joining Prime Focus Technologies, Whineray had a successful career delivering creative post environments, integrated news room solutions and asset management platforms for metro and regional broadcasters. He held positions at Amber Technology, Fairlight AU, GBG Technology, and most recently was Enterprise Sales Manager for Avid Technology covering Australia and New Zealand.

“We are delighted to be enhancing our presence in such a vibrant, creative part of the world. Graeme brings in a wealth of experience, and is a key value addition to PFT” said Ankur Jain, VP & Head, Sales – APAC, PFT. “Our Cloud-based media solutions are revolutionising the business of content management throughout the media industry. It is important to us to support our customers locally as they transition their broadcast technology to take advantage of these powerful new tools.”

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