As anticipated, Sky Sports is expanding its service with 10 sports channels, aimed at giving customers more choice, at no extra cost.
The line-up will include new channels dedicated to some of the biggest sports and opens up new ways for customers to join Sky Sports, from as little as 60p (€0.68) a day. It will also offer a better digital experience on one Sky Sports app.
From 18th July, the Sky Sports package will include:
The new package of ten channels and an unrivalled schedule of live sport is available for the same price (£27.50 per month), which will remain frozen for 12 months. Existing customers will receive the new Sky Sports package automatically and the new channels will replace the existing line-up.
For the first time, Sky Sports will also offer something for fans not looking for the full breadth of sports, but are interested in specific sports. The new line-up is designed to grow this customer base and offers flexibility to subscribe to individual channel packages at a new price. One channel pack will be available for just £18 per month, two for £22 and three for £26.
“We’re dedicating channels to some of our biggest sports, launching a new way to watch the best live action and offering even better digital products too,” explained Barney Francis, Managing Director of Sky Sports. “Sky Sports is giving customers even more choice and channels at the same price for another 12 months, while opening up new ways for sports fans to join. If you love Premier League, you can enjoy it for as little as 60p a day or you can have the full Sky Sports package for less than £1.”
“Sport has been a major part of Sky for 26 years and we’re improving our service even further, super-serving existing customers and providing flexibility to a whole new generation of sports fans,” added Stephen van Rooyen, Sky UK and Ireland Chief Executive. “We are making sport more accessible and offering even more choice; all part of our continued investment in offering Sky customers an unrivalled service.”
Viewers will enjoy a host of new programmes, including: a nightly Premier League debate show on Sky Sports Premier League; masterclasses and coaching clinics from some of the biggest names in sport including Shane Warne, Butch Harmon and Rob Key; live golf previews ahead of selected European and US events; and a host of new documentaries.
The full range of digital platforms are also being brought together onto one Sky Sports app to make it easier for customers to enjoy all their sports on the go.
In a related development, Sky’s subscription-free OTT service NOW TV announced that from the July 18th, its customers will enjoy the brand new Sky Sports channel line-up through its sport passes, similarly at no additional cost.
“We’re delighted to be adding the all new Sky Sports channels to NOW TV, even more sporting action on the same flexible and affordable passes,” commented Gidon Katz, Director of NOW TV said.
NOW TV Sky Sports Passes will remain the same price as they are today, offering flexibility and freedom for those who want to watch specific events on Sky Sports without a contract. A Day Pass is £6.99, a Week Pass is £10.99 and a Month Pass is £33.99