Starz says it has significantly invested in its app and OTT programming over the past 14 months, growing its content offering by more than 125 per cent to 5,500 titles. All of the Starz OTT programming remains available for multichannel video programme distributors (MVPDs) to provide their Starz subscribers through their respective on-demand platforms.
Much of the content increase from 2,400 has been accomplished with the acquisition of strategically complementary programming that reinforces the Starz value proposition. Additions to the deep library of popular kids TV series episodes on the app include Bob the Builder and Thomas and Friends, as well as nearly 300 Spanish-language movies and telenovela episodes, including the Colombian El Cartel de los Sapos and the Colombian critical and ratings success La Promesa, as part of the company’s outreach to underserved audiences. Kids programming has grown tenfold to-date since the app launch with nearly 1,250 television series episodes and movies.
Starz has committed to plans that will further grow the app/OTT/on-demand content offerings by an estimated 40 per cent to nearly 7,700 total selections by the end of the year, including more than 60 distinct kids series titles, including The Wubbulous World of Dr. Seuss, The Cat in the Hat (TV specials), Jim Henson’s The Storyteller, Naruto, Garfield and Friends, and hundreds of selections that are both for kids and Spanish-language audiences.
“Starz continues to invest in programming for Starz subscribers to continue to reinforce the best value proposition in the marketplace today,” said Jeffrey Hirsch, Chief Operating Officer at Starz. “With both streaming and download viewing options, the Starz app offers flexibility and is a tremendous value for all ages and audiences that enjoy premium, commercial-free viewing.”