Sky Deutschland has chosen Yospace’s dynamic ad insertion platform to monetise live channels on its TV Everywhere service Sky Go.
The system allows addressable advertising to be served across Sky Deutschland’s suite of live sports coverage, including The Bundesliga and UEFA Champions League.
Boris Haug, Vice President Product, Brand Solutions & Operations of Sky Media, commented: “Dynamic Ad Insertion empowers us to monetize Sky Go reach, that isn’t considered in linear TV AGF ratings, but represents a growing part of the total reach of Sky live sports events. Besides, it offers targeting opportunities and exact measurement that is far more sophisticated compared to TV. Yospace happens to be an innovative technology partner that can even handle peaks like Bayern Munich vs. Borussia Dortmund reliably.”
Tim Sewell, CEO of Yospace, added: “This announcement marks an expansion of Yospace’s involvement with Sky, having worked with Sky in the UK since 2015. We are delighted to be adding Sky Deutschland to our growing list of major broadcast customers around the globe. It’s fantastic that Yospace is recognised, yet again, as the world’s leading provider of dynamic ad insertion technology.”