Vimeo, the ad-free open video platform and an operating business of IAC, has annoucned the appointment of Anjali Sud as Chief Executive Officer. Previously General Manager and Senior Vice President of Vimeo’s flagship creator business, where she has been driving accelerating growth for the past 18 months, Sud will now oversee strategy and operations for all of Vimeo. She has taken over the role from Vimeo’s Interim CEO, Joey Levin, who remains CEO of IAC.
“Vimeo is entering an exciting chapter with a renewed focus on the core value that makes our brand special and beloved around the globe – being the #1 platform to empower video creators,” commented Sud. “With a world-class brand, exceptional product and thriving community, we are uniquely positioned to define new standards of storytelling and lead the $10 billion video creator market.”
Sud has been with Vimeo since 2014, hired initially to lead marketing, where she drove significant revenue growth through customer acquisition and retention, international expansion and brand building. In 2016 she was elevated to GM and SVP, to oversee the operations of Vimeo’s core SaaS business for creators. Prior to Vimeo, she held various positions in e-commerce and media at Amazon and Time Warner.