TiVo has expanded its existing intellectual property (IP) licence agreement with TCL, the fastest-growing TV brand in the US and the third largest TV manufacturer in the world, into North America.
The latest IP licensing deal, which extends into the next decade, provides coverage for TCL North America’s television offerings including its line of TCL Roku TVs. TCL North America also obtained the capability to incorporate TiVo’s advanced entertainment discovery innovations into its televisions for the US, Canada and Mexico markets. Since September 2016, TCL has been an IP licensee of Rovi Corporation, a TiVo company, for similar offerings across Europe.
“Today’s consumer has an appetite for an immersive and engaging viewing experience, one that combines the latest technologies, intuitive interfaces and exceptional picture quality,” said Chris Larson, senior vice president, TCL. “Our partnership with TiVo offers broad IP coverage and allows us to continue to push the envelope when it comes to driving innovation within the smart television space.”
“This announcement marks a major milestone as TCL, a leading consumer electronics company headquartered in China, continues to strengthen its presence here in North America,” added Samir Armaly, executive vice president, Intellectual Property and Licensing, Rovi Corporation, a TiVo company. “This expansion further demonstrates the applicability of TiVo’s pioneering IP portfolios to the consumer electronics market.”