Freeview has revealed that Freeview Play TVs account for more than half of all Smart HD TV sales in the UK. In June, 55 per cent of Smart HD TVs sold were Freeview Play enabled, a rise of 20 per cent since January 2017. Launched less than two years ago, Freeview Play brings UK consumers a combination of live, catch-up and on demand content with no monthly subscription.
Freeview Play is the most widely adopted service by manufacturers for catch-up TV in the UK. Since launch, 1.5 million Freeview Play devices have been sold. Further partner announcements are planned later this year.
Guy North, Managing Director, Freeview said, “Freeview Play is fast becoming the smart choice for UK consumers. I’d like to thank all our partners who have helped us reach this milestone. It’s a remarkable achievement.”
Dan Hastings Category Director – Consumer Electronics, Dixons Carphone said, “The Freeview Play offering is proving popular with our consumers. The combination of live and catch-up TV available without a subscription provides consumers with a credible alternative to pay-TV.”