Lionsgate launches Spanish OTT service
August 2, 2017
Media giant Lionsgate and Hemisphere, which targets the high growth US Hispanic and Latin American markets with broadcast, cable television and digital content platforms, have launched Pantaya, a Spanish-language OTT service dedicated to premium content for the Hispanic community in the US. The service is available for $5.99 per month with a 7 day free trial.
The service offers a large, current, and diverse selection of Spanish-language blockbusters and critically acclaimed films from Latin America and Hollywood, the majority appearing exclusively on the Pantaya platform. The service’s slate of current and classic films is complemented by documentaries, concerts and other original premium content.
“We’re proud to launch a Spanish-language streaming movie service distinguished by its breadth, quality and diversity,” said Lionsgate Chief Executive Officer Jon Feltheimer. “This platform is the next logical step in Lionsgate’s track record of serving the Hispanic consumer with high-end premium content through our Pantelion Films venture with Televisa. By drawing upon the blockbuster films, vast libraries and world-class programming resources of its partners, Pantaya is positioned to become a compelling value proposition for Spanish-language and bilingual audiences across the country.”
“We’re thrilled to be partnered with Lionsgate in the launch of the premier Spanish-language OTT platform that delivers first-run and bold content,” said Hemisphere Chief Executive Officer Alan Sokol. “Pantaya is user friendly, accessible and will provide Hispanic movie lovers in the US an entirely new way to watch movies and connect with their cultures.”
In addition to exclusive and first run access to all of Pantelion’s Spanish-language releases, Pantaya will feature monthly films released “day-and-date” with their debut in Latin American theatres for the first time.
Pantaya also provides subscribers exclusive monthly first run access to recent releases such as the animated hit Un Gallo Con Muchos Huevos, Ladrones starring Fernando Colunga and Eduardo Yañez, and ¿Que Le Dijiste a Dios?, a musical comedy based on the songs by the late Mexican artist Juan Gabriel. Other upcoming first run exclusive titles include the Dominican Republic theatrical success Domirriqueños and the latest installment of the Colombian hit franchise El Paseo.
“Pantaya will be the one-stop-shop for fans of Spanish-language films to find the best, biggest and newest titles from the Spanish-speaking world unavailable on other platforms,” said Pantelion Films and Pantaya Chief Executive Officer Paul Presburger. “With our focus on exclusive premium content, our knowledge of the Hispanic consumer, and the breadth of our offering, we are positioned to deliver an OTT service to Spanish-language and bilingual consumers that is second to none.”
The service’s operations will be overseen by Presburger and Pantelion Chief Operating Officer Edward Allen.