China: Tencent scores European football properties
August 4, 2017
Sports fans in China can watch some of the best European football with Tencent Sports’ securing the live streaming rights for the Ligue 1 Conforama, Serie A TIM, FA Cup and the Scottish Premiership from sports media rights agency MP & Silva.
The non-exclusive new media rights cover mainland China for season 2017/18. The new deal will give sports fans the opportunity to watch five major European football propertiesincluding the UEFA Champions League and Bundesliga, live on Tencent Sports and across its platforms.
Fans can catch six Ligue 1 Conforama matches per round (228 matches in total per season), as well as all 10 Serie A TIM matches per round will be shown throughout the Italian football season. For the FA Cup, Tencent Sports will broadcast the Community Shield on August 6th, and 40 live matches from the 1st to 5th round, as well as all seven matches from the quarter-finals onwards. The agreement also includes coverage of the Scottish Premiership that comprises 55 live matches for the upcoming season.
Fans will also be able to watch highlight shows and review programmes. Tencent Sports will live-stream all matches and programmes across all platforms, including its website, Tencent Video app, Tencent Sports app, and Tencent news app.